9 Best Strategies for Your Email Marketing Campaigns

email marketing campaigns

You have now learned why email marketing is successful and the types of campaigns there are. Now you’ll read about the 9 best strategies for implementing these email marketing campaigns to help grow your business.

Reaching the Cord Cutting Audience Through OTT

OTT advertising lawrence media group

With more and more people cutting the cable cord and moving away from traditional broadcast TV, it has become more and more difficult for advertisers to reach today’s TV viewer. Or has it?

Over the Top (OTT) advertising has become the newest go-to option for advertisers to be able to reach today’s (and tomorrow’s) TV viewer.

Necessary Marketing Tools for Wedding & Event Venues

Necessary Marketing Tools for Wedding and Event Venues

Getting people to notice your venue will make or break your business in the wedding and event industry. This is just the beginning of making your venue stand out. If you want to be the location for corporate parties, special events, or dream weddings all year round, you need to market your business continuously and effectively. 

10 Benefits of Digital Marketing for Small Businesses

10 benefits of Digital Marketing for small businesses

Consumers are now, more than ever, shopping and searching online for products and services. In fact, our marketplace has become so increasingly digital that even when planning to shop in person, consumers will start their journey online. Forbes states that 82% of people conduct research online before making a purchase, and this number is only going to continue to grow. So, how do you reach these consumers? The answer lies in digital marketing.

When Should You Advertise?

When should you advertise cover_lawrence media

In this article, we cover when your business should advertise based on your actual sales curve. Creating a strategy based on your sales will ensure your advertising dollars are spent at the correct time during the year and eliminate the possibility of unforeseen marketing expenditures during your slower months.