All small business owners advertise their business at some point, in one way or another. If you’re interested in learning about TV advertising for small businesses, read this article!
Your brand is the perception of your customers, so it needs to reflect what your want to be perceived. It’s your most valuable business tool, but using it wrong could be detrimental. Learn how to avoid common branding mistakes.
Whether you’re a new venue, or one that’s been around a while, it’s no secret you need to be marketing online. Learn how to best market your venue online here.
You have now learned why email marketing is successful and the types of campaigns there are. Now you’ll read about the 9 best strategies for implementing these email marketing campaigns to help grow your business.
Is your business utilizing effective email marketing campaigns? Are you sitting down to strategize and analyze the effectiveness of each campaign? Continue reading for the 8 email marketing campaigns your business should be utilizing.
Email marketing is not dead! In fact, most people check their emails every day, multiple times a day. if thats not reason enough for you to be utilizing email marketing, read 7 more reasons why here!
With more and more people cutting the cable cord and moving away from traditional broadcast TV, it has become more and more difficult for advertisers to reach today’s TV viewer. Or has it?
Over the Top (OTT) advertising has become the newest go-to option for advertisers to be able to reach today’s (and tomorrow’s) TV viewer.
Consumers are now, more than ever, shopping and searching online for products and services. In fact, our marketplace has become so increasingly digital that even when planning to shop in person, consumers will start their journey online. Forbes states that 82% of people conduct research online before making a purchase, and this number is only going to continue to grow. So, how do you reach these consumers? The answer lies in digital marketing.
In this article, we cover when your business should advertise based on your actual sales curve. Creating a strategy based on your sales will ensure your advertising dollars are spent at the correct time during the year and eliminate the possibility of unforeseen marketing expenditures during your slower months.
Lawrence Media Group is a full service creative agency specializing in website design + development, social media management, digital + traditional advertising, and graphic design services.