TV Advertising Facts For Small Business Owners

TV advertising

All small business owners advertise their business at some point, in one way or another. If you’re interested in learning about TV advertising for small businesses, read this article!

5 Common Branding Mistakes of New Businesses

branding mistakes

Your brand is the perception of your customers, so it needs to reflect what your want to be perceived. It’s your most valuable business tool, but using it wrong could be detrimental. Learn how to avoid common branding mistakes.

5 Steps to Venue Online Marketing Success

marketing for venues

Whether you’re a new venue, or one that’s been around a while, it’s no secret you need to be marketing online. Learn how to best market your venue online here.

9 Best Strategies for Your Email Marketing Campaigns

email marketing campaigns

You have now learned why email marketing is successful and the types of campaigns there are. Now you’ll read about the 9 best strategies for implementing these email marketing campaigns to help grow your business.

Reaching the Cord Cutting Audience Through OTT

OTT advertising lawrence media group

With more and more people cutting the cable cord and moving away from traditional broadcast TV, it has become more and more difficult for advertisers to reach today’s TV viewer. Or has it?

Over the Top (OTT) advertising has become the newest go-to option for advertisers to be able to reach today’s (and tomorrow’s) TV viewer.

10 Benefits of Digital Marketing for Small Businesses

10 benefits of Digital Marketing for small businesses

Consumers are now, more than ever, shopping and searching online for products and services. In fact, our marketplace has become so increasingly digital that even when planning to shop in person, consumers will start their journey online. Forbes states that 82% of people conduct research online before making a purchase, and this number is only going to continue to grow. So, how do you reach these consumers? The answer lies in digital marketing.

When Should You Advertise?

When should you advertise cover_lawrence media

In this article, we cover when your business should advertise based on your actual sales curve. Creating a strategy based on your sales will ensure your advertising dollars are spent at the correct time during the year and eliminate the possibility of unforeseen marketing expenditures during your slower months.