Now that you know why you need email marketing for your business and the campaigns that will bring you the most success, we’re going to tell you the 9 best strategies for executing your email marketing campaigns.
Determine your goals for the email marketing campaign. Are you looking to promote a new product or service to your target audience? Are you looking to get customers interested in a maintenance plan? Every email campaign has a different goal that will measure the campaign’s success. Your goal should be determined before moving on to implementing the campaign.
After you’ve identified your goals, put yourself in the buyer’s shoes to determine how to best get a buyer to take action. Some of the reasons customers interact with email campaigns are:
Ask yourself what matters to them and how your campaign will provide value.
Creating mailing list segmentation based on user interests will help you target the right audience for your campaign. To learn about how to segment your mailing list, click here. Once you’ve determined your mailing list, you can get personal with your messaging.
A marketing campaign can be a series of emails, and if it is, you’ll need to determine your campaign timeline. Seasonal promotions are usually sent before the campaign starts, then, about 3 times leading up to the final day of the promo. Welcome emails are only sent once, followed by a thank you email once the buyer makes a purchase. Delivering the right messages at the right time is crucial in the consumer’s decision to buy your product or service.
No consumer is going to click on your message if it has a boring subject line. Entice your audience by giving them a subject line that peaks their interest, shows value to them, leaves them hanging, or is personalized to them. Compel them to read what you have to say from the very beginning.
Your theme is created by your messaging, colors, and imagery in your email and should all reflect your brand. Include a theme to entice your target audience, using visuals to support the message. The first picture they see should reflect the content of the email. Every picture after that should just continue to tell the story of your business and what you’d like to promote.
Determine the purpose of your email and make it easy for your customers to accomplish your goal. For example, after explaining the benefits of your maintenance plan, there should be a button that says, “Sign up for our preventative maintenance plan!” where it’s obvious to the viewer. If you’re doing a giveaway, include the steps the viewer needs to take in an easy to read layout, such as:
With a clear call to action, the consumer is more likely to do business with you.
Email automation is important for staying up to date on interacting with your customers. Automating emails means setting them and forgetting them. In other words, you don’t have to worry about personally sending an email every time a customer purchases a product or requests a service. This way, you have more time to focus on running your business, instead of writing emails.
As your campaign runs, analyze the data. What’s working well? Where are viewers clicking? Are you reaching your goals?
Paying attention to the data is crucial in email marketing to help you better understand your audience and grow revenue. You’ll also have more successful campaigns in the future by catering to what works well!
Lawrence Media Group is a creative agency handling the online and offline advertising and marketing needs for dozens of businesses across the Southeast.
Give us a call at 678-428-7777 or email us at email@example.com for more information. Our professional staff will be happy to answer any questions you have and develop a plan to help your business grow! email marketing campaigns.