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The Benefits of Using OTT Advertising | Lawrence Media Group
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The Benefits of Using OTT Advertising

The Benefits of Using OTT Advertising

Over-The-Top (OTT) advertising refers to the placement of ads on streaming video platforms that are delivered directly to viewers over the internet, bypassing traditional cable or satellite television providers. This form of advertising has become increasingly popular in recent years, and for good reason: there are numerous benefits to OTT advertising for both brands and consumers.

Reach Target Audiences

First and foremost, OTT advertising allows brands to reach highly targeted audiences. Streaming platforms like Netflix, Hulu, and Amazon Prime Video collect data on their viewers’ preferences and habits, allowing advertisers to serve ads to specific demographic groups based on factors like age, gender, location, interests, and viewing history. This means that brands can ensure their ads are seen by the right people, maximizing their chances of converting viewers into customers.

 

Have Flexibility AND Control

OTT advertising also provides brands with a level of flexibility and control that traditional TV advertising simply cannot match. Unlike TV ads, which are aired according to a fixed schedule, OTT ads can be served on-demand, allowing brands to tailor their message to specific viewers at specific times. This allows brands to experiment with different ad formats, messaging, and calls-to-action, and to adjust their campaigns in real-time based on performance data.

Be Seen By Real People

Another major advantage of OTT advertising is that it is much less prone to ad fraud and viewability issues than other forms of digital advertising. Because ads are served directly to viewers by the streaming platform, they are much less likely to be blocked or skipped by ad blockers, and there is less risk of fraudulent activity like ad stacking or click fraud. This means that brands can have more confidence that their ads are being seen by real people, and that they are getting a good return on their investment.

Offer Less Intrusive Ads

Finally, OTT advertising offers a superior viewing experience for consumers. Because the ads are served within the streaming video platform, they are often less disruptive and less intrusive than traditional TV ads. Many OTT platforms also offer the ability to skip or mute ads, or to interact with them in other ways, creating a more engaging and personalized experience for viewers.

Ask Us About OTT Advertising for Your Business 

There are numerous benefits to OTT advertising for both brands and consumers. By providing highly targeted and flexible advertising options, minimizing ad fraud and viewability issues, and creating a more engaging viewing experience, OTT advertising is poised to become a key part of any modern marketing strategy.

Got questions about how OTT advertising might work in your business? Feel free to give us a call or shoot us an email.

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Lawrence Media Group is a family owned and operated creative agency located in Atlanta, GA. We serve a diverse group of clients across the Southeast focusing primarily on website development, online and offline advertising, and social media management. 

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