Helping HVAC Dealers Grow with Customized Marketing Solutions

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Why Dealers Trust Lawrence Media
to Help Grow Their Businesses

American Standard Suppliers recommend us to their dealers because we offer tailored marketing solutions that drive real results. Our strategies help HVAC dealers generate more leads, optimize co-op advertising funds, and accelerate business growth through proven, industry-specific methods. By focusing on what works in the HVAC market, we deliver measurable improvements in visibility, customer acquisition, and return on investment, making us a trusted partner for both suppliers and dealers.

HVAC-Focused Expertise

Our marketing strategies are specifically designed for each individual HVAC dealer, ensuring that every campaign is tailored to the unique needs of the dealer and their market.

We Handle Co-op

We handle the entire co-op process, helping dealers fully utilize available funds to expand their marketing reach without extra cost.

Proven Lead Generation

From local SEO to Google and Meta ads, we use data-driven methods that consistently drive high-quality leads to HVAC businesses.

Comprehensive Support & Reporting

We provide ongoing support, detailed performance reports, and transparent communication to ensure continuous improvement in marketing efforts.

About Us

Lawrence Media specializes in tailored marketing solutions for HVAC dealers, with a focus on lead generation, local SEO, and maximizing co-op marketing funds. We work closely with Shearer Supply and American Standard HVAC dealers to create custom strategies that help businesses grow and dominate their local markets. Our hands-on approach ensures that every dealer gets the attention and results they need to succeed.

Our Services

We provide a full range of marketing solutions designed specifically for American Standard HVAC dealers.

From website design and local SEO to lead generation through Google and Meta ads, we tailor our strategies to meet the unique needs of each dealer.

We also help maximize co-op marketing funds, manage online reputations, and track performance with detailed reporting. Our goal is to help HVAC dealers grow their business, increase visibility, and generate more qualified leads.

Website Design & Optimization

Custom Website Design: We create modern, mobile-friendly websites that convert visitors into leads.

Website Speed & Performance: We ensure fast-loading, user-friendly sites that improve search rankings and user experience.

Local SEO & Backlinking

Local SEO Optimization: We optimize your site to rank higher in local search results, driving more traffic from your service area.

Backlink Building: We establish high-quality backlinks to increase your website’s authority and visibility on search engines.

Google Ads & Local Services Ads

Google Ads Campaigns: We run targeted pay-per-click ads that reach customers actively searching for HVAC services.

Google Local Services Ads: We help you appear at the top of Google search results with Google Guaranteed ads that generate direct leads.

Social Media Management & Meta Ads

Social Media Management: We manage your social media accounts, creating engaging posts and building your online community.

Meta Lead & Retargeting Ads: We run lead-generating ads on Facebook and Instagram, and re-engage potential customers who have interacted with your business.

Reputation Management

Review Generation: We help you collect positive reviews from satisfied customers to improve your online reputation.

Review Response Management: We assist in responding to both positive and negative reviews to build trust and customer satisfaction.

Co-op Utilization & Analytical Reporting

Co-op Marketing Management: We handle the entire co-op submission process to ensure you maximize your marketing budget.

Detailed Reporting & Analysis: We provide monthly reports tracking website performance, lead generation, and ad results to optimize your marketing efforts.

What Our Partners Are Saying

We take pride in helping Shearer Supply TMs and American Standard HVAC dealers achieve measurable success with customized marketing strategies.

But don’t just take our word for it—hear from the people who’ve partnered with us and the dealers, like Garrison & Garrison, who have seen real growth in their business.

Here’s what they have to say about working with us.

"Lawrence Media has been an awesome addition for our team here at Climatech over the last several years. Both Kelsey and Everett have been a very professional team that has built our online and community presence. Kelsey has a very good sense of the newest trends and new ways to get our company seen while Everett is a wealth of knowledge on the tried and true ways to make our money count. Together they also help us to spend our co-op dollars wisely and get the most out of what we have. I know AC work and its very nice to leave our media decisions in the hands of Lawrence Media. I would highly recommend them for anyone in our industry."
"Lawrence Media has been the go to advertising company in all of our major markets. They have gone above my expectations many times. Customizing advertising plans to meet the dealers needs is their specialty. They are responsive, knowledgeable, and fair. They have been the number one source for many of our accounts for nearly a decade."
Joe Cummings

Territorial Manager, Shearer Supply
“I have had the pleasure of working with Everett and Kelsey directly for the past 11 years. Lawrence Media ensures Garrison & Garrison is not only a top Madison County name but the most identifiable name in HVAC for Madison County. Through various media and marketing efforts, Lawrence Media always exceeds my expectations. Our customer base has grown tremendously, and that’s why we trust them to deliver as the most trusted heating and cooling company in Madison County.”
Josh Head

General Manager at Garrison & Garrison, Huntsville, AL

FAQ

Have questions about how we can help grow your business? Our FAQ section covers everything you need to know—from our marketing services and co-op fund management to the step-by-step process of getting started. 

We use a combination of local SEO, Google Ads, Meta Lead Ads, and optimized websites to drive high-quality leads directly to HVAC dealers.

Dealers should have their domain name, hosting details, logo, brand colors, business photos, and accurate business information (NAP). We’ll also need access to their Google My Business and social media accounts.

Our typical setup process takes 4-8 weeks. This includes website setup, SEO groundwork, backlinking, and launching marketing campaigns.

Local SEO helps dealers rank higher in local search results and Google Maps, making it easier for potential customers in their service areas to find them online.

Yes, we offer reputation management services that include strategies for encouraging more positive reviews and responding to customer feedback.

Google Local Services Ads appear at the top of Google searches and come with a Google Guaranteed badge. Meta Lead Ads run on Facebook and Instagram, capturing leads directly within the platform.

Yes, every dealer receives a tailored marketing plan based on their business goals, service area, and competitive landscape.

Dealers receive detailed monthly reports that cover website traffic, lead volume, ad performance, and local SEO rankings. We also provide ongoing recommendations to optimize results.

Schedule A Free Consultation

Ready to take your HVAC dealership to the next level? Fill out the form below to schedule your free consultation and discover how our tailored marketing solutions can help you generate more leads, optimize your co-op funds, and grow your business. Let’s work together to build a customized plan that drives results and boosts your success in the HVAC industry. Get started today!