Who We Are
Lawrence Media Group is a full service creative agency specializing in website design + development, social media management, digital + traditional advertising, and graphic design services.
We work with businesses of all sizes. While the majority of our clients are in the HVAC industry, we also cater to event venues, restaurants, and regional and local businesses. We create unique solutions for each of our clients to increase sales and drive engagement. It all boils down to a simple question: who would you rather a potential customer see- you or your competition? We help ensure they see you.
What We Do
Website Building, Updating, & Management
Your website is where most initial business inquiries take place, and if your website is not mobile friendly, is hard to navigate, or is out of style, customers will check out the next company’s site that catches their imagination and pleases their eye. Our creative agency ensure’s your site stands out among the competition.
Studies have shown website users will make a determination within two seconds of whether or not the site they are viewing is worth continuing to view. If your website is their first stop to learn more about the products or services they want, you have to be sure the message and images you are presenting is in line with their wants and needs.
At Lawrence Media, we specialize in building websites that utilize your branding strategy and optimize search engine results to increase engagement and sales. Our state of the art websites are both dynamic and attractive, offering a user experience above and beyond your competition. Your website is a major marketing tool that can keep you competitive in the landscape of modern business, so hiring a professional to build your site is essential in ensuring success.
Social Media Management
Building your brand requires the need for a strong, consistent presence on social media. Businesses no longer seem to be able develop a large customer base without social media because it’s the main source from where businesses gain trust and familiarity with consumers.
Our social media plans provide your company with as little as 4 posts a month to as many as 30+, all on your active social media platforms. We create, schedule, manage and report on all aspects of your social media presence on a monthly, quarterly, and annual basis. Read about why hiring a social media manager is important in this helpful post. We also provide page and post promotions, increasing overall engagement on your platforms which, in turn, drives customers to your website, other social accounts, and eventually to make a purchase with you.
Don’t have social media platforms for your business? Call us. We’ll create them for you.
Blogging
Don’t think you need a blog or “helpful articles” page on your website? Think again! These aspects of your site help to gain the trust of consumers who are looking for the services you specialize in. By having a blog, you can show you’re an expert in your field. Sharing your knowledge with others shows that you care they’re educated in the subject of what you offer before making a decision to buy.
Often times, customers Google an issue or product they are looking for (if they don’t already know of your business). When they do a Google search about their issue, for example, “Why is my AC unit covered in ice?”, they see your blog, land on your site, and hopefully, pick up the phone and call you to solve their problem. This is why, especially in the service industries, blogging is such a crucial aspect to your online presence. Google algorithms also favor websites that continuously provide good, new content to their viewers.
So how can you possibly write articles every month with the amount of work that you’re already doing? That’s where we come in. Our blogging team has years of experience in writing posts and helpful articles, and has no problem doing the research for you. Our editing process also ensures that there’s no mistakes in the work we produce, making you look even better. Many of our clients like to see social posts before they go out, so each month we provide our social schedule, spending strategy, and an analytical report from the previous month’s work.
SEO
SEO is the acronym for Search Engine Optimization, which is how we increase the quality and quantity of traffic to your website and social profiles without incorporating additional costs. There are many ways to help with SEO on your website, the most important of which are incorporating strong keywords into the meta descriptions and content; appropriately tagging photos with keywords; ensuring mobile responsiveness and user-friendliness; and making sure the title, URL, and description of each page matches its content. Google and other search engines take many things into account when deciding how your website ranks, including everything we’ve just mentioned. The better your SEO score, the higher your website will appear in a Google search, which is why it’s crucial each page of your site is built with best and modern practices. When you hire us to develop your website, you can trust you’ll see greater engagement and increased sales.
Website & Social Analytics
Speaking of watching the numbers to your website grow, we make that easy for you, too. With our analytics software, we track your website traffic, website engagement, social media engagement and so much more. Even better, we put it all together for you in one easy to understand document. We are certified in Google Analytics and have extensive experience with all social media analytics.
Graphic Design
Every company needs someone who specializes in graphic design for website elements, branded materials, social media, and other collateral material. Our graphic design team has experience with Photoshop and the entire Adobe Suite, Affinity, and Canva, as well as years of experience gained in workshops and the workforce. On top of all that, we have a driving passion for creativity and it shows! We go into every graphic design project with an open mind, ready to produce your vision into an image, document, billboard, or whatever your marketing campaign needs to be successful.
Branding/Rebranding
Perhaps the best, most concise definition of “your brand” is, “what other people think of you.” Is it your logo? Is it your product? Is it your service? Is it a combination of all these things?
Whether you’ve been in business for 5 months or 5 years, creating, developing and growing your brand can be a struggle, especially if you don’t know how or don’t have the time.
We’re here to help with branding or rebranding, including coming up with new, dynamic color schemes, a new name, a new logo, a new website, and new marketing materials.
Branding is so much more than just a logo. It is a consistent message across all media including things as simple as a business card. Your brand should convey one thing– “This is who we are to our customers.”
Radio & TV Advertisements
Traditional advertising such as radio and television can get costly, but might be the most efficient way of reaching your audience depending on the size of your market or service area. Research shows that TV and radio advertisements still show impressive returns on investment, even considering how much consumers are using the internet and mobile devices on a daily basis. With TV always on in the background of most households, consumers actually spend more time watching TV than they do videos on their phones, and aren’t too likely to change the channel because of commercials.
Radio is still a popular source of entertainment for many adults and has maintained a good return on investment for businesses through the years. At Lawrence Media, we produce quality tv and radio commercials while keeping costs at a minimum. We listen to your vision, make advisable recommendations, and bring your advertisement to life. We also make sure to target the audiences that will generate the most revenue to your business, once again, making things easier for you.
We function as the “Agency of Record” for many of our clients, meaning we handle all aspects of your traditional advertising needs, including getting those pesky sales people out of your hair. They just call us instead! This is a free service to our clients since agencies are compensated from the media side- the TV station, Radio Station, etc.
Google Local Listing & Cost Per Click Management
Google local listings and cost per click ads are the featured results that show up when doing an internet search for a topic such as “restaurants near me.” It’s likely that you never scroll past the first 5 when searching for a business nearby, right? That’s because you trust the top results in knowing that they’re the most reputable, and just the best overall. At least, that’s what Google thinks.
We can get Google thinking highly of your business as well. By optimizing your listing and analyzing what competitors are doing, we can have you among the top, standing out from others. Using digital advertising, we can even ensure you rank within the top three choices on Google for your given industry.
Direct Mail Handling
Direct mailing can be used for so many different aspects of your business. If 80% of your business comes from 20% of your customers, direct mail can be a great way to keep in touch with your clientele.
Whether it’s time for your annual clearance sale, or it’s time to remind customers of their routine maintenance plan, or any other aspect of your sales plan, direct mail can be a solid part of your marketing campaign. From the design process to the enveloping, to sending the mail itself, this can take up a tremendous amount of your time and energy. Let us handle it for you! Direct mail advertising is not dead! If planned strategically, direct mail can provide a tremendous return on your investment.
Learn more about our Creative Agency
Lawrence Media Group is a creative media and digital advertising agency located in Stone Mountain, GA. We handle the online and offline advertising and marketing for dozens of businesses across the Southeast and we love what we do!
Give us a call at 678-427-8777 or email us at in**@la**************.com for more information. Our professional staff will be happy to answer any questions you have and develop a plan to help your business grow!
