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Marketing Your Business Online - Digital Marketing

The Do’s & Don’ts of Marketing Your Business Online

Marketing Your Business Online

In today’s world, you could have the absolute best product or service out there, but if you’re not marketing it online, it might as well be nonexistent. Online marketing is the #1 way to reach consumers today, with 90% of shoppers doing research online before buying any product or using any service. So, how do you properly market your business online? Here are some do’s and don’ts of digital marketing.

DO: Focus On the Needs of the Consumer

Sure, you’ve got a great product, or at least you think you do. However, if you’re not focusing your marketing efforts on how your product or service is going to affect the lives of your potential buyers, you’re not going to peak anyone’s interest. People buy goods and services to satisfy a want and need of their own. You have to appeal to those wants and needs. When marketing your service online, this is your #1 priority that will set the tone for the success of your marketing strategy.

DON’T: Try to Do It Without A Website

Trying to advertise your products or services online without a home-base for people to turn to to make a purchase, learn more, or contact you is a HUGE mistake that could cost you thousands in sales. Another ‘don’t’ in the category of websites, is don’t try to get by without a professionally built website. Web developers know what they’re doing when it comes to building sites that are attractive, professional, and easy for consumers to navigate. They should also be trained in coding and deeper aspects of developing websites than you can get on sites like Weebly, Wix, or similar. With a professionally-built website, you’re going to get better ROI because of certain integrations and high SEO numbers that only experienced professionals know how to achieve.

DO: Have A Social Presence

A presence on social media is just as important as having a website in this day and age. A social presence builds your business’s reputation while also showcasing your product or service to a wide range of consumers that you may not otherwise be able to reach. A social media presence also allows you to target certain demographics to physically place your advertising in front of your desired audience. The advancement in social media advertising is so prevalent in today’s world, you almost can’t run a business without it. 

DON’T: Forget to Ask for Reviews

Online reviews are another crucial part of growing your business’s reputation. Reviews help others gain trust with your business even when they’ve never done business with you themselves, and reviews help your business get found more easily in online search results. It’s proven that nearly 95%, or 9/10 consumers read reviews of a company or even certain products before making a purchase. Don’t forget to ask for reviews and let your customers know how much it helps your business. People can resonate with lending a helping hand.

DO: Check Your Analytics

Checking your online analytics is the #1 way to see if your business is actually growing online. While you can’t technically get a number of the amount of customers your business has received from your online presence (unless you ask each and every one), you can get a good view of how making an effort to advertise online is helping your business grow. Check your social insights and website analytics monthly, and dig deep into what works and what doesn’t. Growing an online audience is honestly one of the biggest keys to a business’s success today.

DO: Work With A Professional Marketing & Advertising Company

While certain platforms have made it seem easy to start and grow your online presence, the best way you’re going to grow quickly and effectively while watching your ROI grow tremendously is to hire a professional advertising agency. Working with a small agency like Lawrence Media Group has many benefits to you. We pick up the phone when you need us, we’re always here to listen to your concerns and take your ideas into consideration, and we are a local business as well, so we know the boat you’re in! Lawrence Media Group would love to help you grow your business! Contact us today at or follow us on Facebook and Instagram for more helpful information regarding growing your business. marketing your business online marketing your business online marketing your business online marketing your business online marketing your business online 

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