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marketing - Lawrence Media

Reaching the Cord Cutting Audience Through OTT

OTT advertising lawrence media group

With more and more people cutting the cable cord and moving away from traditional broadcast TV, it has become more and more difficult for advertisers to reach today’s TV viewer. Or has it?

Over the Top (OTT) advertising has become the newest go-to option for advertisers to be able to reach today’s (and tomorrow’s) TV viewer.